Internet Marketing

What is Online Marketing?

Internet Marketing is application of Internet and associated technologies to accomplish the company's marketing objectives.

Web Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product and services, offer details to prospective clients and to reach different geographical regions and specific niche markets.

CUSTOMER centered marketing is the secret for success of any organization. Focusing on customer wants and needs will help a company to satisfy really to thrill its customers better and effectively. Building close relationships and keeping existing consumers is very essential due to the fact that obtaining a brand-new consumer is costly than Web Video Marketing keeping the existing client.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is really important.

Online Marketing Tools

Online Search Engine Marketing

Online search engine marketing is important because 85% of Internet surfers utilize search engines to find brand-new websites. Research reports show that most of online purchases stem from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

E-mail marketing can be used to drive sales, offer client service and to develop close relationships with the consumers. Email marketing is an expense reliable Internet Marketing tool and the outcomes can be easily measured. If we are to rent an E-mail list from an outside source the response rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one website (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is run the risk of totally free and cost reliable advertising because you pay only for performance.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its introduce for the very first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not acceptable banner advertising still considers as an effective branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about brand-new sites.

Promotion

Publicity is about creating awareness, building trust and trustworthiness. Online news release circulation plays the main role in this.

Search Engine marketing is crucial due to the fact that 85% of Internet web surfers use search engines to find new sites. Email marketing can be utilized to drive sales, offer customer service and to construct close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the results can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new websites.